Focused on funding opportunities for women of color, Pierson and others discussed their trajectories on raising capital, scaling up their businesses and achieving significant revenues. The event was sponsored by Palladium Equity Capital, Morgan Stanley and Bank of America. Pierson was one of several Latina entrepreneurs speaking in New York City on Friday at a breakfast for investors and members of the media (disclosure: This reporter was one of the moderators). Latina-owned firms tend to start small and stay small. ![]() According to one report from Stanford Business, among the 3 percent of scaled Latino-owned firms (making $1 million or more), only 30 percent are owned by women. The lack of startup funds, access to key networks and trouble scaling are just some of the barriers that cap most Latina founders from growth. Yet, they are the fastest growing cohort of entrepreneurs, according to McKinsey. ![]() Latina founders run nearly 2 million businesses across the country, but receive less than 2% of venture capital funds. Although Latino entrepreneurs in the United States are starting more businesses per capita than any other racial group, according to a McKinsey study, they receive less than their white counterparts on all types of business-related funding.
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